Optimizing Salatiga Gastronomy to Increase Economic Growth Through Digital Marketing
Keywords:
Kampung singkong, Grastonomy, Gethuk, Wisata KulinerAbstract
Salatiga's gratonomy is an advantage that does not necessarily exist in other areas. Salatiga has a cassava processing center or known as a cassava village which has become a culinary icon for the last ten years. If optimized, gratonomy will provide many positive benefits such as community economic growth. SMEs are one of the backbones of national economic growth, so it is necessary to solve the problems faced by MSMEs processed cassava. The aim of the community service program is to develop the people's economy through digital marketing for processed cassava SMEs. The method used through ABCD is to utilize assets according to needs. The result of the community service program is that processed cassava SMEs are able to understand marketing planning and digital business management in line with current developments. Cassava processed SMEs also understand the importance of digitalization legal protection and business development opportunities in the digital economy era.
References
Allaudin, M. T. (2021). Bikin Bangga, Kini Salatiga Memiliki Ojek Online Ramah Lingkungan. Salatigaterkini.Com. https://salatigaterkini.pikiran-rakyat.com/
Cox, C. (2019). The Sustainable Development Goals and Aging: Implications for Social Work. Journal of Human Rights and Social Work, 5, 39–47. https://link.springer.com/article/10.1007/s41134-019-00110-3
Dinas Kebudayaan dan Pariwisata. (2023). Warisan Kuliner. Gastronomy.Salatiga.Go.Id. https://gastronomy.salatiga.go.id/
Fitriani, H., & Ciptandi, F. (2017). Pengolahan Kulit Umbi Singkong (manihot Utilissima) Di Kawasan Kampung Adat Cireundeu Sebagai Bahan Baku Alternatif Perintang Warna Pada Kain. EProceedings of Art & Design, 4(3).
Haris, M., Ahid, N., & Ridhowan, M. (2022). Pendampingan Budaya Literasi Dengan Metode ABCD(Asset Based Community Development) Terhadap Santri Kelas 3 SMP di Asrama Al Maliki Pondok Pesantren Sunan Drajat Banjarwati Banjaranyar Paciran Lamongan. Jurnal Pengabdian Masyarakat Bestari (JPMB), 1(1). https://doi.org/DOI Prefiks: 10.55927https://journal.formosapublisher.org/index.php/jpmb
Hasyim, F., Indarta, A., Setiawan, A., Nurohman, Y. A., & Waluyo. (2023). Strengthening The Waqf Productive-Based Economy In Takmirs And Congregation of Masjid Al Hidayah Wonogiri With The “ABCD” Approach. Abdi Makarti, 2(2). https://doi.org/http://jurnal.stieama.ac.id/index.php/abdimakarti/article/view/588
Ikhsan, F. N. (2021, September). Mengenal Argowiyoto, Kampung Singkong dari Salatiga. Bisnis.Com. https://semarang.bisnis.com/read/20210930/535/1448929/mengenal-argowiyoto-kampung-singkong-dari-salatiga#:~:text=Bisnis.com%2C SALATIGA - Salatiga kini memiliki Kampung Singkong%2C,Menteri Pertanian%2C Syahrul Yasin Limpo%2C pada Kamis %2830%2F9%2F2021%29
Kemenparekraf. (2021). Salatiga Menuju Kota Gastronomi Kelas Dunia. Kemenparekraf.Go.Id. https://kemenparekraf.go.id/ragam-ekonomi-kreatif/Salatiga-Menuju-Kota-Gastronomi-Kelas-Dunia
Kementerian Pariwisata dan Ekonomi Kreatif. (2024). Desa Wisata Kampung Singkong. Kemenparekraf.Go.Id. https://jadesta.kemenparekraf.go.id/desa/kampung_singkong
Kusumawati. (2021, October 12). Menteri Pertanian Resmikan Kampung Singkong Salatiga. Soloaja.Co. https://soloaja.co/read/resmikan-kampung-singkong-salatiga-mentan-syl-singkong-naik-kelas-masuk-hotel-dan-resto
Mustafidah, A. (2017). Pelatihan Pengolahan Makanan Tradisional Untuk Meningkatkan Potensi Kreasi Olahan Basah Singkong di Desa Gayamharjo Prambanan Sleman. Jurnal Bakti Saintek, 1(2).
Nurhidayah, N., Barat;, & Yahya, A. (2022). PKM Pengembangan Usaha Ojek Online PAPAJEK dengan Pemanfaatan Teknologi Aplikasi Berbasis Android. Dinamisia, 6(2). https://doi.org/https://doi.org/10.31849/dinamisia.v6i2.8127
Purbaya, A. A. (2021). Dari Singkong Keju D-9 Mantan Napi Ini Sukses Rintis Kampung Singkong. Detik.Com. https://food.detik.com/berita-boga/d-5771704/dari-singkong-keju-d-9-mantan-napi-ini-sukses-rintis-kampung-singkong
Saebah, N., & Asikin, M. Z. (2022). Efektivitas Pengembangan Digital Bisnis pada Gen-Z dengan Model Bisnis Canvas. Jurnal Syntax Transformatin, 3(11). https://doi.org/https://doi.org/10.46799/jst.v3i11.649
Sahla, H. (2019). Konsep Pemasaran Dalam Perspektif Ekonomi Islam. Jurnal Pionir, 5(2).
Suri, A. P. (2023). Penerapan Hukum Hak Cipta dalam Perlindungan Desain Logo Pada Era Digital [Universitas Terbuka]. https://student-repository.ut.ac.id/id/eprint/1224/
Waluyo, Nurohman, Y. A., Qurniawati, R. S., Waluyo, A., & Ahzar, F. A. (2024). Peningkatan Ekonomi Petani Dan Komunitas Peternak Melalui Pola Syirkah Di Kecamatan Kaloran Kabupaten Temanggung. Abdi Makarti, 3(1). https://doi.org/DOI: http://dx.doi.org/10.52353/abdimakarti.v3i1.588
