Analyzing Social Entrepreneurship Business Models in MSMEs: Empowering the Underprivileged Through Marketing Mix and Human Resource Role
Keywords:
Social Entrepreneurship, MSMEs, Marketing Mix, Human Resources, UnderprivilegedAbstract
This study analyzes the social entrepreneurship business model of the MSME "Es Teh Masa Kini" with a focus on the implementation of the marketing mix and the role of employing human resources from underprivileged communities. Social entrepreneurship is a business approach that not only aims for financial profit but also has a social objective to improve community welfare. The MSME "Es Teh Masa Kini" adopts this social business model by combining traditional marketing elements (product, price, place, promotion) with a social mission to empower the underprivileged as a form of human resource employment. This study employs a qualitative method with a case study approach. Data were collected through in-depth interviews with the MSME owner, field observations, and literature studies. The study concludes that the social entrepreneurship business model with the proper implementation of the marketing mix and the empowerment of the underprivileged as employees can be an effective strategy to achieve business sustainability and social goals. These findings are expected to serve as a reference model for other MSME practitioners in developing business models that are socially and economically oriented.
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